ReadWriteWeb is among the top ten most popular blogs in the world. Julian Baldwin (“Popular Blogs Pick Up College Writers,” Social Media Today, 02 June 2008) describes it as “a popular weblog that provides Web Technology news, reviews and analysis. It is the lead blog in the ReadWriteWeb Network, a growing network of blogs about web technology. Most, if not all, of the writers who work for . . . ReadWriteWeb are alumni at some college or univeristy.” Last month in ReadWriteWeb, Sarah Perez wrote an article, “Why Gen Y Is Going to Change the Web” (15 May 2008), that tries to describe the young people who have grown up in this digital age. She provides insights into how colleges will have to change to accommodate the new and future generations of students. Here are some excerpts:
“For Gen Y, work isn’t their identity. It’s just a place. Gen Y sees no reason why a company can’t be more accommodating, offering benefits like the ability to work from anywhere, flex-time, a culture that supports team communication, and a ‘fun’ work environment. They’re also not going to blindly follow orders just because you’re the boss. Sometimes dubbed ‘Generation Why?’ they need to ‘buy in’ as to why something is being done. Old school bosses may find their questioning insubordinate behavior, but they would be best to just change their management techniques and adapt. Gen Y hasn’t known much unemployment and they’re not going to put up with being treated poorly just for sake of a paycheck.”
“Gen Y cares about the world. They pay attention to politics, the economy, social causes, and environmental issues. They think they’re a force to be reckoned with in elections and follow the candidates online on social networks. They read the news, but not in newspaper format, which is is going to hurt that industry even more as time goes by.”
“There’s some contention over where exactly Gen Y starts and stops – some say those born 1983-1997, others think 1982-1997. In this week’s Entertainment Weekly, Gen Y is defined as ‘current 13 to 31 year-olds’ and BusinessWeek says they can be as young as five. Regardless, we know who they are – they’re the young kids of today, the most digitally active generation yet, having been born plugged in.”
“They aren’t watching TV as much as other generations do. Instead, Gen Y’ers spend more time surfing the net and using other devices, like iPods and Xboxes, even when it cuts into TV viewing. For them, TV is often just ‘background noise.’”
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next decade, this 30 million will grow to 100 million. To meet this staggering demand, a major university needs to be created each week" (1996).
"Our ancestors sailed across a vast ocean, one third of the earth's surface, and to accomplish this great feat they needed the vision to see islands over the horizon, the ability to plan intentional voyages of discovery, the discipline to train physically and mentally, the courage to take risks, and a deep sense of aloha to bind the crew together during the voyage. These are Hawaiian values but they are also universal values. They worked in the past and they will work today" (
instead of seeking radically new opportunities to develop school-as-it-can-be" (Seymour Papert and Gaston Caperton, in
matter. What matters to me is the determined space and time where determined tasks are accomplished. Social historical and political tasks, not only individual ones. . . . The two main tasks of the school: to get the already known knowledge and to produce the knowledge not yet in existence" (In Seymour Papert's
and to consider the action of others to give point and direction to his own, is equivalent to breaking down barriers of class, race, and national territory which kept men from perceiving the full import of their activity" (






